Okay, so this ad is as much about Latin chauvinism and machismo as it is about gender–I imagine you can get the point even if you don’t speak Spanish. Another ad I saw at the gym recently is less overtly offensive, but it plays on one of America’s foundational food-and-gender stereotypes: the meat-grilling men. For a broader selection, Sociological Images has compiled quite an assortment. (And see here for more, on ‘suicide foods’) This last one is, well, ludicrous.
This recent NYT profile of Simon Doonan’s Gay Men Don’t Get Fat got me thinking about the topic…Doonan acknowledges that his gay/straight food distinction is a sweeping generalization, but I think this kind of essentializing is unnecessary and damaging, if obviously tempting to advertisers.
(edit, 2/7/12: So apparently Snickers has ads like this in English, too, or so my Food Politics students tell me – this is what I get for not having a TV at home…)