Tag Archives: greenwashing

“Cage-free”

Why is the USDA helping to hype Perdue chicken indeed? “Always raised cage-free…we’re trying to make a better chicken.” A few thoughts: first, this is a form of greenwashing similar to Shaving cream, etc. cans advertising that they’re “CFC-free” —  it’s completely irrelevant. In the case of CFCs and other ODSs, it would be illegal for a company to use them, so all its advertising is compliance with the law. In the case of ‘cage-free’ meat chickens, broiler chickens are never kept in cages; this only applies to egg-laying hens. The real issues when it comes to broilers are stocking density and various forms of enrichment.

On the second point: it’s important to note that the guy in the video (a Perdue scientist, presumably) said “we’re trying to make a better chicken”, not “we’re trying to raise a better chicken.” This gets us into the important bioethical questions about biotechnology, animal genetics, and animal ethics. These aren’t your grandpappy’s backyard birds.

And they even managed to riff on the gendered ethic of care: “she talks to them more than I do”…