Tag Archives: education versus regulation

Pigs and sharks: from the private ethic to the public ethic, but how far, and how fast?

This image is from this Month’s Foreign Policy, which focuses on global food policy. Lester Brown’s article is a good intro for the uninformed, this compilation of “FB food Mad Libs” is unsurprisingly technocratic, and Joshua Keating’s piece is an engaging–if oddly eclectic-hodgepodge of global food trivia. The fact that China now literally has a strategic pork reserve caught my attention, as did Keating’s phrasing that “China is a porcine superpower as well as a human one.”

As talk of pigs and pork often does, this got me to thinking about how removed advertising of pork products (think Denny’s recent ‘baconalia’ binge, or this National Pork Board campaign) are from pigs, whereas images of free ranging cows are all over a lot of beef and dairy ads. It must be hard to market authenticity when what you’re selling is a product of compounded alienation.

And, in related news, the mayor of San Francisco is opposing a ban on shark fins because “we don’t have to be anticultural to get to an enlightened method” of shark finning (which would presumably not entail slicing off a live shark’s fin then throwing in back in the ocean to die). And he happens to like shark fin soup.

Various food products are becoming subject to what Bernie Rollin described for animal ethics more generally: they are undergoing a gradual transition from the private ethic to the public ethic. Veal and foie gras are on one end of the spectrum, the ubiquity of HFCS and subsidies commodity calories on the other. Food movement bigwigs have pointed out that private food choices have very public effects (Pollan’s “Big Food v. Big Insurance” comes to mind, as does Fast Food Nation), but nobody can quite agree on how to regulate them. Some, like Cass Sunstein and Richard Thaler, endorse a middle-of-the-road policy of ‘libertarian paternalist’ nudges. Others run the gamut.

(Putting aside, for the moment, the question of extraterritoriality and the ongoing debate between the global north and the global south over environmental justice) the dominant cultural model is that we should seek to persuade consumers–whether a member of the global middle class in rapidly urbanizing China or a midwestern American who eats animal products three times a day, seven times a week–without actually restricting their choices. Meatless Mondays (or weekdays) are a good example. In principle, this is all well and good; blanket bans would in some cases do more harm than good, if the majority of the consumer base isn’t on board. In practice, though, the global diet is Westernizing fast, and demographics are going to put a big hurt on the world’s oceans, biogeochemical systems, and ecosystems more generally. This is one of the reasons why ‘can the world support 9 billion people’ is a dumb question. (People with what diet? Mode of transportation? Sociopolitical system?) And, while I think the rural Indian peasant deserves, on principle, as much as the Manhattanite, I do often wonder whether all the people calling for a paradigm shift in the way the West eats rely too heavily on consumer/citizen education (two distinct things) without fully accounting for how capitalism undermines such efforts…or maybe I’m just caught in preparing for tomorrow’s class on Anarchism.

A city like San Francisco, which has both a progressive aura and a large Asian population, is admittedly in an odd spot. But it does strike me that a practice as ecologically repugnant as shark finning (just as veal crating was and is morally repugnant, although for a different set of reasons) is a good place to start shifting away from ‘gustatory relativism‘ toward and understanding that the ocean doesn’t care one whit for delicate palates.