Category Archives: gender

Food, identity, and gender

Okay, so this ad is as much about Latin chauvinism and machismo as it is about gender–I imagine you can get the point even if you don’t speak Spanish. Another ad I saw at the gym recently is less overtly offensive, but it plays on one of America’s foundational food-and-gender stereotypes: the meat-grilling men. For a broader selection, Sociological Images has compiled quite an assortment. (And see here for more, on ‘suicide foods’) This last one is, well, ludicrous.

This recent NYT profile of Simon Doonan’s Gay Men Don’t Get Fat got me thinking about the topic…Doonan acknowledges that his gay/straight food distinction is a sweeping generalization, but I think this kind of essentializing is unnecessary and damaging, if obviously tempting to advertisers.

(edit, 2/7/12: So apparently Snickers has ads like this in English, too, or so my Food Politics students tell me – this is what I get for not having a TV at home…)

Epic Meal Time: the personal and the political

 I’m reluctant to post this, for a number of reasons: first, I don’t want to give them money or traffic; second, I don’t want to be “unpardonably lacking in humor“; third, the gendering going on here is so in your face that it’s farcical; and fourth, bacon fetishism really bothers me. But I can’t help it: one of my students posted this last class, and I’ve been mulling on it.

One of my first thoughts was that this would be a good exercise for implementing Walzer’s communitarian complex egalitarianism: just as money shouldn’t be able to buy unlimited political power, nor should one have license to waste so much for so little reason (whatever your friendly industry shills over at CCF might tell you). Another thought: this is among the strongest arguments I’ve seen that we need an ethic of care, and that our gender stereotypes are killing us (and, literally, killing others) with structural violence.

But many of my students didn’t see it this way–it was “just fun”, in a way that issues concerning, say, universal suffrage or child labor wouldn’t be (pace Gingrich). Or maybe food is different? Or maybe the norms I’m discussing are in cascade, and haven’t yet been internalized.

I don’t know, but I did almost hurl when watching this in class.

Hunting, violence, and masculinity

Today’s Wall Street Journal has an article with this spectacularly unsubtle title: “Special Ops, Pig Patrol: Commando Wannabes Stalk Porky”. It’s a story about the Texan escapades of Tactical Hog Patrol, with gleeful violence masquerading as pest control. Remind me not to Google hunting-related things – this is depressing.

“Whenever I see a photograph of some sportsman grinning over his kill, I am always impressed by the striking moral and esthetic superiority of the dead animal to the live one.”
Edward Abbey, A Voice Crying in the Wilderness

(None of this is intended to be categorically against hunting, an issue I don’t discuss much, and about which I’m ambivalent, or polyvalent. Still, Teddy Roosevelt argued that hunting acts as a corrective to the feminizing influence of civilization. But if this is the cure, I say bring on the feminization.)